What is off-page optimization?
Off-page optimization involves optimizing your website by earning good credentials from relevant websites in your niche. Off-page optimization is part of SEO strategy for your website. Off-page optimization is an important technique applied after on-page optimization is done. Unlike in on-page optimization, off-page optimization has nothing to do with the content on your site.
Off-page optimization is not an easy task to execute. For this, you need to build relationship with other sites to publish your content or give a link to your site. This process is called link building. Building links with other sites is important to improve your site’s indexing, to drive targeted traffic to your website, and to improve ranking of your site. In this article, we will discuss different techniques of off-page optimization.
Article submission: Create content with relevant keywords (those related to your products and services). Then, post this content in the popular article submission sites such as EzineArticles, GoArticles, Buzzle, etc. These sites provide back links to your website. So, the better the credentials of the directory is, the higher will be the weight of the link.
Blog submission: Create a blog with updated information on your site and it should be relevant and unique in conveying the information. Then, submit them in blog directories and blog search engines. If you don’t have time to write articles for your blog or find it difficult, you can hire professional SEO writers to do the job. They will create a blog with optimized keywords related to your company. This is one of the popular means of generating traffic to your site.
Social bookmarking: Submit your website links to popular social bookmarking sites like Digg, StumbleUpon, Propeller, Delicious, Diigo, etc.
Social networking: Create your profile in social networking sites like Facebook, LinkedIn, Twitter, MySpace, etc. By this, you can promote your website and your latest updates of your products, services and achievements. It is an easy way to extend your network and drive traffic to your site.
Press releases: Submit the latest news on your business in press release sites like newsreleaser.com, prsyn.com, open PR, PR Leap, etc.
PPC campaigns: Post your ad in the desired sites where you are likely to get relevant customers to your business. But here you need to pay for each click to the publisher.
Directory submission: Submit your website in popular directories like Yahoo, Zoominfo, Pegasus, DMOZ, etc., under an appropriate category. It is another easy way to get backlinks.
Forum posting: Create online discussion board and start discussion. This helps you build a relationship with your customers. It is a strategy to attract the targeted customers and to generate traffic to your site.
Photo sharing: You can post your products’ images in photo sharing sites like Picasa, Photobucket, Flickr, etc.
Video sharing: You can submit your company’s videos in the video sharing sites such as YouTube.
Small business owners need to understand the importance of off-page optimization for their websites for building good back links that lead to better search ranking.