SEO (Search Engine Optimization) in 4 Easy Steps for Google, Yahoo, Bing and Many Others

Step one: Keyword density

Keyword density is essentially the number of times the keywords are used on your page relative to the total number of words on the page. If you had a page that was 1000 words in total and you used your keyword 100 times you would have a keyword density of 10{db3ae8a81280553779663c6dc431a922c9e5ce920863bf636bccd15cfbaaca0d} (this is way too high by the way).

The optimal keyword density generally seems to hover around the 3 to 5{db3ae8a81280553779663c6dc431a922c9e5ce920863bf636bccd15cfbaaca0d} range. Of course the optimal level fluctuates with the algorithm however it’s been a long time since I’ve seen it leave this range. You will find sites that rank with higher and lower densities than this. Keyword density is not the only factor

Step two: Website Structure

The structure of your website affects the way search engine spiders see your site and thus, affects your rankings. The way the code appears on your page affects the way the search engines prioritize specific content. For example, if your navigation appears higher in the code of your web page than the content then it is given a higher priority. The goal then is to make the core sections of your page appear higher in the code than the portions that are not critical to the optimization of each page. Generally the content area of your page contains the majority of the keywords and is more easily optimized and tweaked. For this reason, you will want the content of your page to appear higher in the code. Now, I can’t get into all the details here as this is a huge area.

The goal with site structure optimization is to create an environment where the spiders will crawl the most important (and most easily optimized) content as early on the page as possible. This will give increased priority to the content that matters most.

Step three: Link Building

Are articles really worth the time they take to write and submit? The short answer to all of these questions is “yes” but with. There are many ways to get back links, but selecting best for your site is main point.

The link building methods you choose now are not set in stone nor should they be. Should you choose to go with three different link building tactics and settle on reciprocal link building, directory submissions and articles you are not locked into this forever. I generally recommend getting some of the easiest out of the way first. Directory submissions are a no-brainer and should be part of virtually every promotion so they make a good first round

A few simple searches on your e search engine will provide long lists of sites that publish articles, you’ll simply need to create an account and submit it.

Step four: Claim Your Business on Google, Yelp and Bing

Local search is incredibly important these days. Local search is really important, because Google (and other search engines) want to serve up searchers the most relevant results and relevant results are often location based. Google, Yahoo! and Bing have made it easy for businesses to provide detailed information, including addresses of locations, descriptions, images and even videos, so that their locations will show up when a user enters in a matching search phrase.

Pungky Dwiasmoro Hiswardhani

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