Why do we need to put out any press release at all? Well, if you are intent in being discovered, personally or as a business entity with a website, then you need to distribute news about yourself. You need to let people know you exist.
At the moment, you may be a small fish in a small pond, and I am fairly certain, you do not want it to stay that way. How can you let people know you exist at all? Here is where press releases work their magic.
By posting news or articles about you and your business in Google News or any other search engines, you stand a fairly good chance of generating traffic to your site. The more people see you and read about you, the more chances that a percentage of that number will gravitate to you. The more people read about you, the higher the number of visits you will have. Besides, just being in Google News is a really big deal, and people know that if you are in Google News, you are worth the space they give you. It means you are a force to be reckoned with. You are upcoming.
Needless to say, it is extremely important that any press release sent out for distribution in Google News must be interesting, eye catching, and informative. This is really important because there is a huge amount of press releases being distributed daily on Google and other search engines. It would be a sad case if your press release, even if distributed everywhere, gets no attention because it is boring and unimaginative. Do not think for a moment that just because your press release is distributed in Google News, you are successful or on your way to success.
Another benefit of press release distribution in Google News is that it goes straight to the consumer. The communication network that is generated starts at Google News and can end by word of mouth from the people who have read the press releases. When this happens, you will know it because you will see more people visiting your site. Your website name will become easily recognizable. Advertisers will be knocking down each other to get to you first.
You should seriously consider this because the benefits of press release distribution through Google news far outweigh the costs. Anyway, cost is relative. You have to be willing to spend, even just a little, to make money. That has been the way it is since your grandparents were working, and it remains to be the case even up to today. So, you see, the benefits of press release distribution can work miracles for you, just make sure you choose the right material and the right company to help you.